Answers to Several Frequently Asked Questions about News Releases

HONG KONG – is a company that was established specializing in press release distribution services, sending news to various media points. As a company that’s been in the news distribution industry for many years, we feel we know a few things about the business and industry.

Some of NovationWire’s articles are inspired by NovationWire’s customers that have questions about NovationWire’s press release service or the industry in general. NovationWire’s feeling here is that if one person has made the effort to inquire – there are probably 100 people that would like to know.

Let’s get right to the details.

What time is the best time for a press release to be distributed?

NovationWire has personally found that the best time for NovationWire’s news to reach the media (customers’ press release to be released) is 3:01 am eastern time. NovationWire’s thoughts on this are customers’ news does not conflict with 9 am financial news, yet is late enough to show up just prior to the financial news.

Are the holidays a good time for press release distribution? has been asked this question many, many a time. We do not have a right answer for this and we call it a 50/50. Here is why. For larger established businesses, timing may not be quite as significant simply because they are established. Smaller businesses may have a more difficult time earning a media spot. We have found that in the summer months (many people are away on family vacation) and shortly after Thanksgiving, the news industry can certainly be quieter. The argument is whether this is a good time to distribute a press release or not. There are two schools of thought on this with the first believing that because it is quieter, there will not be as many journalists/bloggers looking or interested in stories. The second school of thought is that because it is quiet, it would give a better chance of their story standing out. We have personally heard of some successes with the latter.

Can I just write anything for my press release? How do I write a press release?

Because this piece is a recap we will be brief in NovationWire’s response.

In order for a press release to be successful, it must carry a particular tone and style. If this is something that Users have never done before, Users may want to consider hiring a writer, or at the very least, after writing it, have it reviewed by a professional that can provide some constructive insight.

It starts with the headline, which is vital to the rest of customers’ story being read or passed up for the next piece of news. Users need to grab the attention of the journalist/reader and draw them in to want more – but also keeping things realistic. Journalists do not like being baited and will quickly pass on future news pieces if they feel they have been baited into information that is hyped and not what Users claimed. Don’t forget to include customers’ dateline location, answer the five w’s, include a quote from someone within the business and finish with customers’ boiler-plate information. Customers’ piece should also be short, to the point and contain as few technical terms as possible – this will turn off a journalist very quickly, even if they are in customers’ industry. Keep it simple.

How do categories for my press release work?

Ensuring that Users select categories that are truly relative to customers’ industry will give Users a better chance of a journalist picking up customers’ story. Rule of thumb: If Users feel it is a stretch to select a particular category, it probably is – don’t select it. An automotive related website may want to display automotive news to their customers. They may pull NovationWire’s automotive feeds which will then display customers’ news (if automotive has been selected) on their website. We would not display, or make accessible, automotive news to a journalist in the arts & entertainment industry – we would lose credibility pretty quick.

These are just a few of the many industry questions we receive on a semi-regular basis. Hopefully, we have been able to address the questions by pointing Users to further information via NovationWire’s articles and knowledge base.


NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish.


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Company Name: NovationWire
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